Amazon referral fee, Etsy fee, etc. Leave at 0 for your own store.
Packaging, inserts, returns buffer — whatever else applies per sale.
Profit at different ROAS levels
Work backward from a profit target
You need 2.77x ROAS — spending up to $10.82 per sale on ads.
How the Profit & Breakeven ROAS Calculator works
This tool runs the math entirely inside your browser as you type — product cost, shipping, payment fees, and platform fees against your selling price. Nothing is sent to a server, and nothing you enter is stored.
Best for
- Dropshippers and ecommerce sellers checking real profit before scaling ad spend
- Figuring out breakeven ROAS and max cost-per-acquisition before launching a campaign
- Comparing profit at different ROAS levels before deciding on a daily ad budget
Good to know
- This estimates unit economics from the numbers you enter — it can’t account for returns, chargebacks, or ad platform fees you haven’t included yourself
- Breakeven ROAS assumes a consistent selling price and cost structure — bundle deals or variable pricing need their own calculation
- This isn’t financial advice — always sanity-check important pricing decisions against your actual order data
Frequently asked questions
What is breakeven ROAS?
The minimum return on ad spend needed to cover your costs at zero profit — spend beyond that and you’re losing money on the sale.
Does it factor in payment processing fees?
Yes, with an editable default of 2.9% + $0.30, plus an optional marketplace or platform fee field.
Is my pricing data stored anywhere?
No — every number stays in your browser and disappears when you close the tab or click Clear.
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