~1 min to read aloud
Platform limits
How the Word & Character Counter works
This tool counts and analyzes your text entirely inside your browser using plain JavaScript. Nothing is sent to a server — your text never leaves your device, even while you type.
Best for
- Checking ad copy against Google Ads, Meta Ads, and social platform limits
- Estimating reading or speaking time for scripts and video content
- Quickly cleaning up messy pasted text or changing its casing
Good to know
- Platform character limits shown are accurate as of when this tool was built, but platforms do change them occasionally — always double check against the platform itself for anything important
- Reading and speaking time are estimates based on average speeds, not an exact measurement
- Sentence counting is a best-effort estimate based on punctuation, not full grammatical analysis
Frequently asked questions
Which platform limits does it check against?
Common ad and social platforms like X, Instagram, Google Ads headlines, and Meta Ads primary text, shown live as you type.
Does it save or store what I type?
No — nothing is sent anywhere; every count is calculated locally in your browser as you type.
How accurate is the reading time estimate?
It’s based on an average reading speed, so treat it as a helpful estimate rather than an exact number for any one person.
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